After the completion of an extensive planning study of Langston Boulevard, LBA set out to create a comprehensive brand for the entire corridor. The goal was to create a unified vision for the miles-long boulevard that cuts through Arlington County. Working with an outside firm to complete research, interviews, and a branding statement, LBA then needed to convert these findings into a visual brand.

The result is a bold, type-driven logo that pairs with abstract shapes that reflect the corridor's six commercial zones and the tree-lined neighborhoods they serve.